Anatomy of Climate Disinformation
This lecture will enable participants to understand where and why (climate) disinformation comes from, and how anti-climate narratives are built and spread in the Western Balkans. They will gain insight into the trends and the ecosystem ofclimate disinformation through findings of a regional study on climate disinformation in Montenegro, Bosnia and Herzegovina, Croatia and Serbia, published in July 2025.

Emir Zulejhić is a Program Coordinator of the disinformation debunking program at Citizens Association ‘Why not’ in Sarajevo. His main professional focus is information integrity, media and digital literacy, as well as accountability of themedia and big tech platforms. He is one of the co-founders of Raskrinkavanje.ba, a Bosnia-based media and disinformation fact-checking platform. He started as a researcher in 2017 when the platform was established, then in 2018 moved to the editor role which he held for 5 years. Since 2023, he has been coordinating the work of the platform and all other related projects within the disinformation debunking program. Parallel to developing Raskrinkavanje.ba locally, he was also involvedin the establishment of the regional fact- checking network SeeCheck, where he is currently Deputy Steering Committeemember. Besides his management role, he is also part of the Editorial board of the SeeCheck website. He authored and co-authored many research papers, including the recent regional paper on climate disinformation in BiH, Serbia, Montenegro and Croatia.